Increase sales, save money and fine tune your advertising performance through call tracking and call recordings. Digital Intent Call Tracking & Monitoring technology and analytics help you understand how specific ads are performing – and where you should make adjustments to your marketing mix. Digital Intent Call Tracking & Monitoring has also proven itself to improve customer service and sales call quality by monitoring phone call activity.
Let’s face it; there are numerous marketing options available to every business owner and most advertising budgets are very limited. Therefore, marketers MUST know exactly what marketing programs and advertising campaigns work best for them to maximize your return on investment (ROI).
The whole reason to track marketing performance is to dump advertising channels that DON’T work and invest heavier in channels that DO work. The challenge most marketers face is that it is often very difficult to track this. Not anymore.
With Digital Intent Call Tracking & Monitoring, simply login or check your email to see what ad /marketing campaigns are generating the phone calls and sales pipeline. You can even listen to every call for added quality assurance and sales benefit.
It couldn’t be easier, more effective, or more affordable. Digital Intent Call Tracking & Monitoring often pays for itself in just the first few months of subscription by providing insights into better answering quality, minimizing missed calls and most importantly, corrected and improved ad campaigns and media channel selection.
Opportunity is Calling – Clicks are Good but Calls are the Prize
- Volume – Over 23 billion calls annually in North America
- Growth – Mobile internet use is exploding — it has doubled in the last year — and can instantly push calls to your business.
- Technology – Phone to PC convergence increases the need to promote phone numbers online. For example, at peak times there are over 20 million people concurrently using Skype.
- Quality – 65% of businesses rate calls as their highest quality lead source.
- Consumer Behavior – Phone calls are the most common way consumers connect with businesses.
- Performance – Calls convert at up to five times the rate of clicks and drive higher value.
- Intelligence – You can find out more about your customers and their ad performance through call tracking and call recordings.s
Why use Tracking Phone Numbers and Call Monitoring?
The idea is to use a separate and unique Toll Free phone number for every marketing or advertising campaign you want to track performance on.
- Magazine and Print Ads Performance Tracking
- Direct Mail and Email Campaigns
- Website Performance Tracking
- Trade Show Performance Tracking
- Internet Ads and Social Media Performance Tracking
Print Ads & Direct Mail
One example is to use a different phone number for every magazine you advertise in, if you wanted to compare which magazine provided the best results.
Trade Shows
You could use a different number for every trade show you attended to track those results. Or, you could compare marketing dollars across all your different media channels and ad campaigns by assigning one number to your Google Ads, one to your magazine ads, one to your trade show campaigns, etc.
Great for Internet Ads and Social Media Advertising
By now, most everyone has tried internet advertising, or Google AdWords. One thing we all know is that internet ads tend to drive a lot of traffic to our websites, but we never really know if those internet ads resulted in phone calls or sales. Now we can track and monitor the performance of internet marketing campaigns as well. We simply place a unique tracking phone number directly in the Google Ads themselves (which, by the way is more effective advertising anyway). If we get calls from that number, we know they came from that Google Ad campaign. We can go a step further by placing the same number on a special “landing page” on our website just for that ad campaign. This way if the prospect clicks on the ad and goes to your website, and then they call you, the campaign can still be tracked.
Better yet, some clients use a different number for each keyword campaign they advertise in. This way they know which keywords generate the most calls, not just the most clicks to the website. You may find that keywords with fewer impressions and clicks actually generate more sales!
Other clients use a different number for their website altogether. Now they know by number of calls how well their website marketing performs, and how valuable it is to the actual sales pipeline.
With Social Media now so popular with consumers and marketers, Digital Intent Call Tracking & Monitoring is perfect for these campaigns as well. Especially considering the daily and repetitive effort, labor and content development needed to make this type of marketing successful; knowing whether Facebook, YouTube, Twitter, Linked In, and others really work can save a lot of time money and effort.
Growth of Mobile Smartphone Activity is Shifting Call Center Requirements
Mobile internet use is exploding! The market doubled in just the last year and can instantly push calls to your business from people using their cell phones to auto dial phone numbers on websites. Much of this traffic can now take place after hours and on weekends. Is company prepared?
Marketing Departments Don’t Usually Review Phone Bills
Up until now the only way to review call volume is through the phone bill. These are usually handled by other departments, and often filled with mountains of pages and billing information. Phone bills don’t provide nearly the insight and information that Digital Intent Call Tracking and Monitoring does either. Isn’t it time you moved your marketing research into the right hands?
Call Tracking Research to Date
Since implementing custom call tracking and monitoring across the Spray Foam Local Marketing Network, SprayFoam.com and our affiliates have learned a great deal about changes in prospect and consumer behavior that are worth sharing.
- Over 90% of the prospects hang up if they hear a voice mail message or lengthy automated attendant. This means much of your valuable advertising budget is already being wasted by missed calls.
- Even though it’s the internet, qualified prospects looking for information and quotes are picking up the phone and calling rather than sending email. Call to e-mail volume is approximately 15:1 ratio (15 calls to every email).
- A human voice better be answering your phones. Get an answering service, especially for contractors that don’t have a huge staff or cannot answer calls because they are on job. Even a lousy human service that simply gets a phone number and gives a promise to call back - is better and more cost effective than missed marketing opportunities.
- Caller’s expect to hear a company name relative to their call request. Don’t answer the phone by saying “hello”. Be energetic and answer with the company name. It saves time and build’s your brand.
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